Arome Transilvane started from the need of berries producers to associate in a structure which can bring them benefits regarding promoting their products and easier access to the market. By being part of a cooperative the producers benefit from better prices for their products and can handle plantations, development, and expansion because somebody else is responsible for sales and disposal of the products.

Read here an interview about the model of operation, the products commercialized by the cooperative and promotion used to engage consumers.